I hear it a lot. “I just removed my Facebook profile.” “I de-friended like 20 people that had statuses I didn’t like seeing.” “Everyone is being mean about my status update.” Here’s the thing; Social media is SOCIAL. Don’t get your panties in a bunch let me explain some things about these ‘major’ complaints.
Stop being upset about Status Updates
People are going to post things on Facebook and Twitter that are sometimes viewed as whiny, soapboxing, or a variety of other understandably annoying things. Something to remember is that most people are doing these things not do get a critique or suggestions on solutions. People use social media as an outlet for communicating their feelings and opinions. It isn’t wrong and it isn’t the end of the world. Remember this, if you don’t like it don’t read it, don’t respond to it. I get caught in the whirlwind of social media sometimes and comment on those soapboxing status updates. Most importantly, don’t feel like you have to continue following people if they upset you online. If you don’t want it in your news feed block them or unfriend them.
You know what is even worse then a status complaining about your job? A status complaining about everyone else complaining about their job. People can say and do whatever they please but try to be less judgmental about people using it as an outlet.
Unfriending Fall-outs and Protocol
You can’t expect everyone to like you and you can’t expect to like everyone. I feel like this is one of the things that stress people out the most about social media. They create anxiety surrounding losing and gaining followers as well as unfriending people themselves. When it comes down to it, social media is an extension of communication and socialization, if you don’t want to be socializing with someone then don’t. I hear a lot of fights that ensue with people not following people or unfriending people. Some people seem to use it as a passive aggressive play at power, which is just wrong, don’t get in a fight with someone on-line and instantly block them. Like real life this passive aggressive gesture will just make things worse. Unfriend people that you aren’t actively communicating with sure, but don’t use this as a power play.
Also, if someone messages you about unfriending them, don’t just ignore it. Be honest with them, as in life, honesty is often the best policy.
Edit yourself on-line
One of the most important things you should do on any site, not just social media is to edit yourself. I am not talking about correct spelling and grammar (though it is important), I am talking about editing in terms of personal censorship. If you read something you are about to post and you think it will piss someone off, then reconsider. Something you will notice that is making the news a lot recently is people that aren’t editing themselves on-line. There is this sense of freedom on-line that isn’t limited by typical social morality. It seems like people are letting it all out on-line because they don’t think there will be repercussions. There are almost always repercussions and the media onslaught surrounding people posting racist or sexist comments on-line is proof of this. Not all backlash from an offensive post will be as obvious as this, that is why editing yourself is important.
Social Media is meant to increase your connects and social activity with others. It also functions as great conduit to fans, consumers and colleagues. Remember that interaction is public and can easily be read into and misconstrued. It is easy to forget this, you can become emotional and upset be comments and opinions. Just remember one thing, these are just comments and opinions!
I recently met a couple woman that despite their careers benefiting social media platform use they are still fearful of it. I don’t blame them, but I also don’t see how.
I understand a desire for privacy and there are ways to achieve it online. You know what the best way is? Don’t post ANYTHING you don’t want people to know or see. There are other ways to control who sees what and actually if anything Facebook has started giving you more control with this. I left my posting settings on “close friends” for three weeks once by accident and I was wondering why my Klout score was dipping. That was why! Those new posting settings do work… if anyone is fearful that their privacy is still compromised, it is… sort of.
Yes, there are targeted ads, and yes you really really need to pay attention to allowing an app to access your information. I think this is the big one. Once you allow an app to see your information I highly doubt there is a lot Facebook can do about that. Its like anything else, read the fine print, better yet READ ALL OF THE PRINT.
This is something that seems to be plaguing society right now; an inability to read something entirely. I have witnessed people sign agreements with no understanding of what they are signing. Once you do that there is no recovery, that signature relinquishes any power you may have had to protect your privacy, your belongings, you intellectual property, etc. It scares me that people sign things willy-nilly now, even more so when money is involved. You have the power to understand how to protect yourself on-line you just need to read it! Facebook posts everything that has to do with their privacy agreement, you can access it at anytime here. If you have any questions about allowed access then you should really read this and ask questions! Facebook does have a support, they have a help section that will guide you. There is no gray area here to my knowledge. There are no secret Facebook dark agents that sell your information to the highest bidder, there are no secret government agencies that have access to everything, they can get access… but that just it, they have to get it.
I have been thinking a lot lately about how to better communicate what to do and not to do in Social Media to small business owners. Some have more experience then others, some don’t even have a person Facebook page (I have experienced that first hand and it was kind of frightening). I was thinking recently about how to explain the difference between maintaining a personal page and business page but to be honest those lines are slowly beginning to blur because people are starting to market themselves through social media. You are, whether you like it or not, slowly becoming your own brand. Case in point the Kardashians; I started to browse their social media presence and what I found is a handful of things that I can point of and easily say do this, or don’t do this to a small business owner. I also find that the Kardashians are a great medium to use to explain this because of their pop culture weight, even if you don’t love them you still know who they are and you can easily digest analogies.
Shall we? Alright, prepare yourself!
1) Stay on trend with new social media outlets, but don’t jump on them too quickly:
Firstly and foremost they are on top of social media trends. I am ashamed to say it but until I started looking into the presence I didn’t even know that Keek existed. Now I am not saying Keek is the next big thing, matter of fact I find it clunky. Regardless, their entire family is on the top of the most subscribed users list on the site. They are on top of their game, and while I tell most companies to find at the very most five social media sites they like a focus on just those I do think there is a lesson here. Stay on top of which social media sites are rising and which are falling so you can see fit to jump on a new one if its a match to your needs.
2. DO NOT, post the same information on all your profiles, sites, etc.:
What every single Kardashian does that I just can’t get behind is the fact that the share the same links and updates on every site they are on. Also is I see a link about a sale at their store DASH on one of their twitters I know its on all of them. There is such thing as over saturation and there is such a thing as what I like to call “white noise” content. Half of their pages seem to be devoted to store promotions without any interesting additional content. Its great they are using their profiles to promote their stores, makeup, clothing, etc. but it gets to be spammy and unreal after a while. I always tell companies to consider what content they like to read before they publish something. If you would click the link due to a boring promo text before it then think of something else. Yeah it’s great that DASH is having a trunk sale on awesome socks, how about a picture of Kim wearing her favorite pair? How about a little personality?
3. DO NOT over link with no additional content:
Following the previous tip pretty closely is their rampant over linking. I think evey post that they share on twitter is linked. Which yeah I get it everyone has more to say then the 140 characters will allow. Still, a link on 85% of your page? The truth is that not a lot of twitter links get clicked on. If you think about your own social media use as I did mine, and I even asked some of my friends as well, you rarely click on a link on twitter. Sure it does happen, but for me it happens even less with the celebrities I follow especially when the only incentive I have is “Our gorgeous new bedding! http://bit.ly/1jEsJsdfe”* If you really wanted me to click then say “Check out me and Kayne lounging on our new bedding”. Give me more, your trying to sell me on something, give me incentive to click that link, if its your name attached to that bedding then I am most likely purchasing it for that reason.
4. If you pride yourself in being a certain type of brand then be that brand EVERYWHERE!
One thing I will say about the Karadashians is that their everywhere but what I can’t seem to fathom is how they don’t seem to have that great of a handle on the distribution of their image. Kim is slowly becoming a fashion icon to some, her marriage to Kayne has propelled her further up the food chain whether we like to admit it or not. Kim will often post articles on her celebbuzz site about how to style things. That sounds exiting right? Getting tips from someone famous, getting fashion tips from them directly. While I don’t know if that is the case, the writing is dry and short, they pictures a good but not great and half of the stuff she is wearing is linked to more short and dry articles that include that piece of clothing. For someone who takes great pride in being everywhere and doing everything she is not giving it her all online. If you really want to imbue more brand loyalty and your brand is a fashionista model business woman then be that everywhere. Kim Karadashians celebbuzz is one big ad, I am not getting any better content then I would from an US Weekly article about her coat, matter of fact I might get more pleasure from reading that then I would her site. Despite what some people may say YOU have the control over your presence online, you shape and mold it.
5. If it has your name on it doesn’t mean everyone will immediately buy it:
This is something that may be harder to understand because out of everything this point is a little more B2B then anything else. Just because you have a loyal customer or fan base that already exists for one item it doesn’t mean you can expect the next one to be just as successful with little to no market research. My point being is that the Karadashians seem to produce whatever the like and put their name on it. While that’s all good and dandy it really does them a disservice. Why, because each market they try to corner has different rules and needs. Bedding is different from makeup is different from a retail store. If you start a business selling shoes your next obvious retail venture would not be steak knives. While that is more of a starling difference what you need to consider is the only thing that these products really has in common is the Karadashian name. The branding isn’t even the same and the design can differ greatly. My point is that is if you are a bakery that prides themselves in decadent deserts don’t try to have a full restaurant menu overnight. We are over eager these days and we want to have full far reaching brands very very quickly. You have to remember that some of the most successful brands today, i.e. Apple originally only sold one or two products and built their lines over a series of decades. If you want to flat line as a company then stretching yourself thin too quickly would be the way to do it.
The Karadashians despite all of these failings are actually, in contrast to their how they became famous, quite successful. Let’s look at their net worth:
Kim Karadashian: 40 Million **
Khole Karadashian: 11 Million **
Kourtney Karadashian: 12 Million **
Kris Jenner: 30 Million ***
Though if you look at their net worth calculations most of them are based on their endorsement contracts and their reality TV contracts. The more you know the more you understand that their brands aren’t really big money makers, and seem to be just more or less hobbies for these girls. They can afford that, but can you?